Scholar teamed up with agency BarrettSF to create a dark, edgy and energetic reveal of the latest Meyer Sound Panther speaker. Created completely in CGI, we were tasked with the challenge of stringing together scenes that alluded to the raw energy of a stadium performance but without featuring any talent or people within the spot.
Focusing on extreme close-ups and artful compositions of stage rigging and audio tech, we slowly tease and build toward the epic reveal of the Panther speaker itself. I was responsible for leading a team of designers and animators through the entire production pipeline - from the pitch, through to design, edit, and pacing, to final delivery.
CLIENT:
Meyer Sound
ROLE:
Art Director
CREDITS:
Design and Animation: Scholar
Creative Director: Will Campbell
Head of Production: Nakia Cooper
Executive Producer: Kate Aspell
Producer: Christina Yiallouris
Designers: Jina Kwon, Daniel Chang, Angela Zhu, Kirt Critoph, Andrew Tan, Harshit Desai
Design Intern: Bridgit Cunningham
Animators: Kirt Critoph, Andrew Tan, Sam Davidson, Harshit Desai
Editor: Dominic Strazulo
Compositing: Dae Kang, Matt Lavoy
Initial Design Styleframes : Type Exploration
