Scholar NY was approached by the team at Commonwealth // McCann to create a series of animated shorts telling the stories of different Chevy Bolt EV owners. Using real-life interviews from Chevy EV owners as a jumping off point, we were tasked with designing the look and feel of this animated world and bringing it to life.
Working closely with CD Chace Hartman, our team got to work immediately on the look and feel of the car, the owners, and their unique locations around the country -- crafting a world that was playful and fun, but still grounded in reality. The final result is six unique animated spots that bring together storytelling and animation in a branded style.
CLIENT:
Chevrolet
ROLE:
Art Director
FULL CREDITS:
Design & Animation: Scholar
Creative Director: Chace Hartman
Art Director: Irene Feleo
Executive Producer: Nic Barnes
Managing Director: Christina Roldan
Head of Production: Ryan McLaughlin
Sr Producers: Gregory Behrens, Mike Brown
Designers: Madison Kelly, Kyle Fewell, Tae Kim
2D Animators: Erika Bernetich, Irene Feleo, Joshua Jouppi, Andy Martin
Editorial: Scholar
Editor: Ben Keller
Mix & Sound Design: Duotone
Mix & Sound Designer: Andy Green
Music: APM Music
Track Name: “Hurry Hurry”
Initial Car Design Exploration
Character Design
