A concert for friends, by friends. To introduce the new Messenger feature “Watch Together”, best buddies Steve Aoki and Travis Barker teamed up to throw an exclusive virtual concert on Facebook, Instagram, and Messenger. Scholar collaborated with the folks at Meta to create the electrifying visual identity package for the event, including opening and closing title cards, logos, promotional poster designs, lower thirds, and more. To top it all off, we also created a custom set of Stickers and Soundmojis for Steve and Travis to be used on Messenger. Injecting colorful, playful, and wavy vibes into every detail of the campaign’s aesthetic, this project was a fast-paced crazy ride.
I was responsible for leading a team of designers and animators through the entire process, from pitching different design approaches to animating and outputting final deliverables. I loved the opportunity to flex my obsession with experimental type design, color, and motion and I am absolutely stoked with what our team created!
CLIENT:
Meta
ROLE:
Art Director
AWARDS:
Clio Awards (Silver)
CREDITS:
Design and Animation: Scholar
Creative Director: Chace Hartman
Executive Producers: Antonio Hardy, Ryan McLaughlin
Producers: Mimi Milligan, Christine Hernandez
Lead Designer: Ana Chang
Designers: Danni Fisher-Shin, Zach Herdman, Helen Slavutsky, Susie Scheer, Greg Wilson
Animators: Zach Herdman, Helen Slavutsky, Greg Wilson, Ana Chang
Design styleframes
Final Logo Design
Initial Logo Design Exploration
Initial Design Exploration
Initial Design Exploration
