Working with the stellar team at Scholar NY, we were tasked with bringing the loveable Target Bullseye to life in CGI and expanding his world and city around him. As the art director on this project, I worked closely with CD Sean Martin to rally a team of designers, animators, and storyboard artists through the production pipeline.
The result is a fast-paced whirlwind adventure packed into a 15-second spot with no detail overlooked. From camera transitions, background characters, floral design, and props - every piece of this colorful puzzle was crafted with playful creativity.
CLIENT:
Target
ROLE:
Art Director
FULL CREDITS:
Design & Animation: Scholar
Creative Director: Sean Martin
Managing Director/EP: Christina Roldan
Head of Production: Ryan McLaughlin
Art Director: Irene Feleo
CG Supervisor: Brice Linane
Sr Producer: Katherine Allen
Designers: Lindsey Mayer-Beug, Liam Elias, Hanna No
Design / Animation Interns: Tomo Beddie, Will Burkhart, Lauren Cash
2D Animators: Ana Chang, Jae Woo Park
Model/Texture Artists: Krista Albert, Matt Berenty, Chin Lee, Adam Rosenzweig, Cameron Scott
3D Animators: Han Hu, Mike Garcia, John Han
3D Rigger: Ohad Bracha
3D Generalist: Clint Chang
Lighters / Look Dev: Christine Kim, Mike Papagni, Robert Kim
Dynamics/FX: Angel Negron
Lead Compositor / Flame Artist: Dae Kang
Compositors: Molly Intersimone, Rachel Moon
Storyboards: Fred Fassberger
Development: Naoko Hara, Connie Van, Erwin Riau
Mix & Sound Design Company: In House Music + Sound
